Whether it’s a green cleaning product or an environmentally friendly carpet, people are buying and buying green.

They’re doing little things like buying cloth napkins to replace their paper towel habit. They’re replacing an occasional paper plates with real plates. They run the dishwasher and do laundry when they have full loads.

They’re installing programmable thermostats and buying low-flow showerheads and toilets. They’re buying water heater wraps and new door seals.

They’re doing big things too, buying solar panels, and geo-thermal heat pumps, adding attic insulation and buying greener cars.

One company, Royal Phillips Electronics, reported it’s green product sales were up 33% in 07. In 2008, green products were 20 percent of the company’s sales. Their goal? To double their green product sales to 30 percent of total revenue in five years as part of their EcoVision4 program.

It goes to show, that even when times are tough, people will choose a green solution, if it’s available to them.

The EcoVision4 program is the fourth in a series of Philips initiative to reduce the energy consumption of their products and facilities. Green products from Philips help with energy conservation, packaging, recycling and lifetime reliability.