By now you’ve probably seen a new line of cleaning products called Green Works. These are a product line from Clorox.
Apparently Clorox has been looking into greener formulations for quite some time now and they waited until they got it right, and for the general public to be ready for a greener cleaning product.
Their marketing plan include giveaways of a paper flower embedded with wildflower seeds with information on the cleaners on the reverse.
Their target market isn’t everyone. They’re looking for the consumer who’s trying to start a natural ‘green’ lifestyle. It’s a small percentage of the populace but very profitable.
Clorox says: “All Green Works natural cleaners are made using plant-based ingredients derived from coconuts, as well as essential oils. The products are formulated using biodegradable ingredients, are packaged in bottles that can be recycled and not tested on animals.”
Their prices range hover in the $3 range making them affordable.
It’s a good start towards a natural cleaning product.
Tags: green cleaners, green cleaning, green works